Market Miscellaneous

Responsible Business Week 2012 to protect unique and cultural heritage sites kicks off

ABU DHABI: A week-long programme of activities around the world to help protect and preserve unique and cultural heritage sites as part of Responsible Business Week 2012 was launched today by InterContinental Hotels ‘&’ Resorts and National Geographic.

This marks the third year of InterContinental’s Responsible Business Week in partnership with National Geographic.

The chain’s hotels in the UAE are taking part in the programme with a variety of activities in Abu Dhabi and Dubai.

The theme for Responsible Business Week 2012 is inspired by National Geographic’s support of UNESCO’s World Heritage and sustainable tourism initiative People Protecting Places’. During Responsible Business Week, InterContinental properties are being invited to emulate UNESCO’s mission to protect and preserve unique natural and cultural heritage sites close to their hotels. 2012 marks the 40th anniversary of the World Heritage Convention during which special focus is placed on the links between World Heritage and sustainable development, and in particular the role played by local communities.

“Hotels play an important role in communities all around the world. We’re thrilled that InterContinental Hotels ‘&’ Resorts is making such a commitment to looking after their local heritage sites via Responsible Business Week for the third year in a row, and we’re looking forward to working with the hotels in the conservation of a number of UNESCO’s World Heritage sites beyond this week,” says Kimberly Connaghan, V.P. National Geographic Global Media, Travel, and publisher of National Geographic Traveler magazine.

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